Rutland Tourism Data from STEAM
Discover Rutland has been tracking tourism data using STEAM (Scarborough Tourism Economic Activity Monitor) since 2008. The latest results for 2021 data were received in 2022 and can be seen below. 2020 and 2021 results were badly due to the covid pandemic.
> Economic impact of tourism in Rutland in 2021: £105.40 million (up 65% on 2020, down 26% on 2019)
> Visitor numbers in Rutland in 2021: 1.32 million (up 61% on 2020, down 29% on 2019)
> Employment supported by tourism in Rutland (full time equivalent): 1,202 (up 40% on 2020, down 32% on 2019)
STEAM is derived from a model and provides Local, Regional and National Governments in the UK and Internationally with timely estimates of the monthly and annual value, volume and impact of tourism in specified areas.
Rutland is part of the Greater Lincolnshire Local Enterprise Partnership who undertook a business survey within the Hospitality sector in March 2021. You can view the results on the links below.
Rutland Tourism Strategy 2020 – 2025
There is a five year tourism strategy which was written by the Discover Rutland Tourism Committee in partnership with Rutland County Council, to lead the work of Discover Rutland.
Published in August 2016, after the Brexit decision, the governments tourism action plan sees the implementation of more ‘common sense’ regulation, which allows B&B proprietors to collect guests from the stations, provide a free bottle of wine in a welcome pack without the previously required licenses.
You can also find Rutland specific data on Rutland County Councils webpage County Facts & Figures
There is a lot of research and support available from VisitBritain if you know where to look;
View data from the Great Britain Tourism Survey and the Great Britain Day Visits Survey
Learn about the international travel trade with their Inbound Tourism Toolkit