Marketing Rutland – working with local businesses and journalists
This is the section of the website where you can keep up to date with the latest information and opportunities happening within the tourism industry and find out about how to get involved through our membership and advertising opportunities.
Support during the Covid-19 Crisis
We hope you find the information links below useful during this unsettling time;
Rutland County Council – Covid-19 Community Information, Advice and Support Hub includes links to their dedicated crisis helpline for anyone in Rutland who needs help, plus updated advice for residents and businesses, including information on funding, rates relief, and other advice.
VisitBritain Business Advice Hub: Helping your tourism business to grow – with practical tips, legal obligations and local support. This includes the latest industry advice on Covid-19, and also guidence on preparing your business for Brexit.
Apply for VisitBritian’s free new industry standard ‘We’re Good to Go’ which is now partnered with World Travel & Tourism Council’s ‘Safe Travel’ standard
VisitBritain are providing free online recovery webinars to assist tourism businesses, you can watch past webinars and sign up to benefit from future ones.
About Discover Rutland – the official Destination Management Organisation (DMO) for England’s smallest, and greatest, county!
Who and What is Discover Rutland
Discover Rutland is the destination and promotional brand for tourism in Rutland, it sits within Rutland County Council, but is self funded predominantly by it’s membership scheme, and it’s activity is determined by the Discover Rutland Management Committee (DRMC).
To help explain the structure of Discover Rutland, we have produced these (hopefully) useful charts:
View the Discover Rutland structure which explains how the Discover Rutland brand is managed. For more information about the DRMC and the full Tourism Committee, see links below;
The Discover Rutland Management Committee are supported by the wider Discover Rutland Tourism Committee, who engage through sub-group meetings and all meet twice a year at a seasonal summit to coincide with the launch of each visitor guide.
Please find a list of Tourism Committee Members here.
The Discover Rutland Tourism Committee’s mission is; “to develop and grow a sustainable tourism economy in Rutland through brand awareness, income generation and partnership working.”
What we do
The main aim of the DRMC is to help it’s members, this is done by providing a strong marketing platform for the county through the website, social media and providing useful literature such as a seasonal visitor guide and tourist maps.
We also provide an essential gateway for attracting and satisfying journalists enquiries, and communicating with the wider regional, national and international tourism partners.
Being a rural county with predominantly smaller businesses, we understand providing important industry information (such as funding) and relevant opportunities (such as free workshops) is a key service we provide to member. See our news page for the latest updates.
Networking opportunities is also of high importance. Prior to covid, we ran ‘Tourism Talk & Tour’ events every other month to provide an informal opportunity to get together, have a look around a different business and discuss business. We also held a Discover Rutland Ball annually to both raise marketing funds and give the industry a chance to have a ‘knees up’ after the peak season. Plus there’s our annual tourism in November which highlights what work has been achieved and what the future plans are.
Discover Rutland Annual Tourism Forum
The Discover Rutland Tourism Committee held their annual forum via zoom on Monday 30th November 2020 with an open invite to anyone with an interest in local tourism to hear the committee report on the past 12 months and the plans for the coming year, plus our guest speaker from VisitEngland, William Smart, speak about national objectives and how we can get involved.
View the slides from the 2020 Tourism Forum here
Presented by Jason Allen, Chair of Discover Rutland | James Torbell and Ben Jones from the Discover Rutland Management Committee | Mary Copley, Tourism Officer | Will Smart, VisitEngland